Tesla Down Dramatically in UK, Norway, Netherlands, Switzerland

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In the meantime, its gross sales rose considerably in Spain, Italy, Sweden, and Finland.

I hadn’t seen something about Tesla’s 2026 gross sales up to now, and US gross sales are unattainable to return by at this stage, so I made a decision to go take a look at how Tesla is doing in varied European markets. Utilizing the eu-evs.com web site, I dove into 12 nations the place automobile model information is in for January 2026, after which in contrast Tesla’s gross sales and EV market share this yr to its gross sales and market share in January 2025. Let’s discover.

UK

• January 2025 — 1,450 (5%)
• January 2026 — 714 (2.5%)
• 51% drop

Within the UK, which was Tesla’s largest market from this group in January 2025, the corporate’s automobile deliveries dropped 51% yr over yr, from 1,450 final yr to 714 this yr. Equally, the corporate’s EV market share dropped from 5% to 2.5%.

Germany

• January 2025 — 1,277 (3.7%)
• January 2026 — 1,301 (3.1%)
• 2% improve

In Germany, Tesla’s second largest market from this group primarily based on January 2025 deliveries, Tesla gross sales barely modified, rising 2%. Market share grew from 3.1% to three.7%.

Netherlands

• January 2025 — 927 (8.1%)
• January 2026 — 303 (4.3%)
• 67% drop

Within the Netherlands, Tesla suffered an enormous 67% drop in deliveries, and dropped from 8.1% EV market share to 4.3% EV market share, fairly a collapse in one of many greatest EV markets in Europe.

Norway

• January 2025 — 687 (7.5%)
• January 2026 — 83 (2.9%)
• 88% drop

Nonetheless, that gross sales drop within the Netherlands didn’t even evaluate to Norway’s, the place Tesla gross sales dropped 88% from 687 final yr to 83 this yr.

Denmark

• January 2025 — 459 (5.4%)
• January 2026 — 458 (4.1%)
• Primarily no change

There was mainly no change in any respect in Tesla’s personal deliveries in Denmark, however the firm’s share of the EV market did drop from 5.4% to 4.1%.

Italy

• January 2025 — 406 (6.2%)
• January 2026 — 710 (7.7%)
• 77% improve

On the flip facet to many of the nations above, Tesla’s gross sales in Italy did rise in January 2026, growing 77% yr over yr. The corporate’s share of the EV market additionally rose, from 6.2% to 7.7%.

Sweden

• January 2025 — 394 (7.1%)
• January 2026 — 512 (7.3%)
• 30% improve

In an attention-grabbing case, Tesla gross sales rose 30% YoY in Sweden, however its share of the EV market barely modified, going from 7.1% to 7.3%. So, clearly, the Swedish EV market was booming final month.

Portugal

• January 2025 — 389 (11%)
• January 2026 — 377 (7.9%)
• 3% drop

We’ve got one other negligible change right here by way of YoY gross sales change, however an enormous change in share of the market — 7.9% in comparison with 11% in January 2025.

Spain

• January 2025 — 269 (4.7%)
• January 2026 — 458 (6.4%)
• 70% improve

Just like Italy, Tesla is seemingly booming in Spain, rising 70% yr over yr. Tesla’s share of the EV market additionally boomed — from 4.7% market share to six.4% market share.

Switzerland

• January 2025 — 239 (7.7%)
• January 2026 — 68 (2.2%)
• 72% drop

On virtually precisely the flip facet, Tesla gross sales dropped 72% in Switzerland, and dropped in market share by 5.5 proportion factors!

Eire

• January 2025 — 143 (2.9%)
• January 2026 — 143 (2%)
• No change!

Tesla’s gross sales in January 2026 have been precisely the identical as its gross sales in January 2025. Nonetheless, EV market share dropped from 2.9% to 2%.

Finland

• January 2025 — 58 (3.5%)
• January 2026 — 224 (9%)
• 286% improve

Final however not least, Tesla’s gross sales in Finland rose a wild 286%, going from 58 gross sales to 224 gross sales. Its market share additionally rose considerably, from 3.5% to 9%.

 

All in all, Tesla’s gross sales in these 12 markets dropped from 6,925 automobile gross sales (5.5% of the market, in January 2025) to five,351 automobile gross sales (4%) of the market. Not an ideal begin. In actual fact, that’s a 23% change in actuality!