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In Creating the Manufacturing facility of the Future,
Lucid’s Manufacturing Imaginative and prescient Places Folks Forward of Machines
At Rockwell Automation Truthful 2025 three months in the past, probably the most quietly consequential conversations about the way forward for manufacturing didn’t revolve round synthetic intelligence, robotics, or automation velocity. As an alternative, it centered on a deliberate constraint. Gaetano Cantalupo, Vice President of Manufacturing at Lucid Motors, instructed the viewers that know-how, regardless of how superior, is finite — and that the true differentiator in fashionable factories stays human creativity.
I reported on the occasion solely now whereas awaiting for the ultimate phrase on updates at Lucid’s manufacturing facility within the Kingdom of Saudi Arabia (KSA) and checking with sources about hiring for the manufacturing facility, which is already taking place now. On January 26, Lucid Motors introduced it “simply leveled up its alliance with Rockwell Automation to provide its King Abdullah Financial Metropolis (KAEC) facility a critical high-tech makeover.”
Whereas the business at giant navigates some uneven waters, Lucid is maintaining its foot on the accelerator, transitioning the Saudi plant from easy package meeting to a full-scale manufacturing powerhouse. In accordance with the newest press launch by integrating Rockwell’s FactoryTalk MES software program, “Lucid isn’t simply constructing automobiles; it’s constructing a data-driven ecosystem.”
Again to Automation Truthful 2025
Talking throughout the “Creating the Manufacturing facility of the Future” govt panel, Cantalupo framed Lucid’s manufacturing technique as a stability between deeply built-in digital programs and empowered folks on the store ground. The purpose was to not diminish the position of automation, however to position it in context. In Lucid’s view, software program and {hardware} outline consistency and velocity; human ingenuity defines resilience, adaptation, and innovation. As he put it throughout my protection of the occasion for CleanTechnica, know-how can scale processes, however folks scale concepts.
That philosophy underpins Lucid’s rising partnership with Rockwell Automation, whose manufacturing software program and management programs now kind the digital spine of Lucid’s operations. The connection spans Lucid’s flagship Arizona facility and extends to its most formidable mission but: a greenfield manufacturing plant in Saudi Arabia.

Consistency as a prerequisite for velocity
Cantalupo emphasised that constructing what Lucid considers a number of the most superior electrical autos on this planet requires an uncompromising strategy to manufacturing self-discipline. Consistency, he mentioned, just isn’t a constraint on innovation however the situation that makes innovation doable at scale. Lucid operates at a quick tempo, pushing engineering and manufacturing boundaries concurrently, and that tempo calls for manufacturing programs that behave predictably at the same time as merchandise evolve.
Rockwell Automation’s FactoryTalk manufacturing execution system performs a central position on this technique. At Lucid, the MES acts as a single operational fact, defining how work is finished throughout physique, paint, powertrain, and basic meeting. It captures course of steps, high quality checkpoints, and traceability in actual time, permitting groups to determine points shortly and reply with precision. In accordance with Cantalupo, this digital consistency frees engineers and operators to concentrate on problem-solving moderately than firefighting.
But he was clear that software program alone doesn’t clear up manufacturing challenges. What it does is floor data shortly and reliably so folks can act on it. That distinction turned notably necessary in his dialogue of Lucid’s Saudi enlargement.
A greenfield manufacturing facility constructed on a digital backbone
Lucid’s manufacturing facility in King Abdullah Financial Metropolis opened in 2023 as Saudi Arabia’s first automobile plant, initially working as an meeting web site. Since then, it has been evolving towards full automobile manufacturing, with Lucid publicly concentrating on the beginning of full manufacturing in late 2026 and a longer-term capability of as much as 150,000 autos yearly.
As of early 2026, the plant is operational however nonetheless in its commissioning and ramp-up part moderately than operating mature, high-volume manufacturing. This transitional stage is exactly the place Lucid believes its partnership with Rockwell Automation offers the best benefit. By deploying FactoryTalk MES and built-in management programs early within the plant’s lifecycle, Lucid has been in a position to embed standardized processes from the outset as an alternative of retrofitting them later.
Cantalupo described this as a deliberate greenfield technique. Quite than treating the Saudi plant as a duplicate of Arizona, Lucid is utilizing it as a proving floor for the way shortly a manufacturing facility can transfer from meeting to full manufacturing when digital infrastructure, workforce coaching, and operational definitions are aligned from day one. Rockwell’s native presence and lifecycle companies in Saudi Arabia have additionally diminished commissioning friction, serving to groups resolve points sooner throughout the buildout part.
Accelerating ramp-up with out sacrificing folks
One of many central dangers in any greenfield manufacturing facility is the ramp-up interval, when new gear, new staff, and new suppliers converge concurrently. Cantalupo acknowledged that no quantity of automation eliminates this threat. As an alternative, Lucid’s strategy is to compress the educational curve. The MES captures finest practices, enforces high quality gates, and information course of information in order that classes discovered early within the ramp should not misplaced or repeated.
That is the place Cantalupo’s assertion about human creativity turns into operational moderately than philosophical. When digital programs scale back variability and supply clear visibility, folks can experiment, iterate, and enhance with confidence. Issues develop into alternatives for refinement moderately than sources of delay. In that atmosphere, engineers and operators should not constrained by know-how; they’re amplified by it.
From Lucid’s perspective, this human-centered digital mannequin is what permits a manufacturing facility to stay adaptable at the same time as merchandise, volumes, and market circumstances change. It additionally displays a broader shift in superior manufacturing, the place the position of automation is much less about changing labor and extra about enabling higher-value human decision-making.
Redefining the manufacturing facility of the longer term
Cantalupo’s remarks stood out exactly as a result of they resisted straightforward narratives. The manufacturing facility of the longer term, he argued, just isn’t outlined by how autonomous it turns into, however by how successfully it combines dependable know-how with inventive folks. Lucid’s Saudi plant represents essentially the most tangible check of that concept to this point: a purpose-built facility designed round digital consistency, but depending on human perception to succeed in full potential.
As Lucid strikes nearer to full manufacturing operations in Saudi Arabia, the success of that mannequin will likely be measured not solely in autos produced however in how shortly the plant adapts, improves, and scales. If it succeeds, it would reinforce Cantalupo’s central declare that know-how units the stage, however it’s individuals who write the efficiency.
In an business typically dazzled by automation milestones, Lucid’s message from Rockwell 2025 provides a quieter however arguably extra sturdy imaginative and prescient of progress — one the place the bounds of machines are acknowledged, and the chances of human creativity stay open-ended.
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