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Let’s begin with the onerous numbers on this one. The Q1 2026 supply numbers are formally out, and Tesla managed to ship 358,023 automobiles. In case you’re retaining observe at residence, that’s a fairly tough drop in comparison with the 386,810 automobiles they moved again in Q1 of 2024. Zach already put up the uncooked numbers and charts yesterday, so I received’t rehash all of that right here.
In case you spend any time on Bluesky, a whole lot of people over there are already doing a victory lap, attributing the whole gross sales droop strictly to Elon Musk’s political actions and poisonous posting habits. However cheap analysts like my pal Lora Kolodny are pushing again on that narrative, though they aren’t precisely big followers of his antics both.
I’m certain that on Twitter (or “X” or no matter Elon’s web site identifies as lately) there are many fanboys who assume that the politics don’t clarify any of the misplaced gross sales. It should all be rates of interest, ending the tax credit, and many others.
Who’s proper right here? Is there any method to know?
I made a decision to dive into the obtainable numbers to see if I might discover a actual reply. Earlier than we get into the weeds, I must remind you that I’ve publicly acknowledged it’s best to by no means come to me for inventory ideas. I’m an fool in relation to excessive finance. Take this again of the serviette math with a grain of salt. Higher but: take what I’m about to current and do a greater job with it.
A Yale Research’s Huge Claims
A current working paper from Yale economists claims that the “Musk partisan impact” price Tesla 1.25 million car gross sales between October 2022 and April 2025. This may imply Tesla’s gross sales had been lower as a lot as nearly in half, and it’s all attributed to politics. Clearly, that is approach, approach outdoors of actuality.
However what the researchers obtained proper is that the partisan impact is completely actual. Musk alienated a large chunk of his core purchaser base by wading so aggressively into politics. This impact could be measured to some extent by taking a look at county by county gross sales and evaluating to voter registrations and different knowledge.
How did they arrive at such an insane quantity? They forgot to essentially contemplate a couple of necessary issues. Let’s stroll via what’s lacking from their primary assumptions and modify the numbers for the true world.
Assumption 1: The Without end Development Curve
The largest flaw within the Yale math is that they assume Tesla would simply continue to grow at its explosive pandemic period fee indefinitely.
That ignores the fact of their precise {hardware}. The Mannequin 3 and Mannequin Y are historical in automotive years. You merely can’t anticipate a virtually decade previous design to keep up exponential gross sales development ceaselessly. If we flatten out that development curve and assume demand naturally plateaued because of an growing old lineup, I’d estimate that about 750,000 of these “misplaced” automobiles immediately vanish from the equation.
Assumption 2: The Macro Penalty
The examine additionally vastly underestimates the harm finished by excessive rates of interest. Between late 2022 and 2025, auto loans obtained extremely costly. Financing a $50,000 automotive obtained a whole lot of {dollars} dearer per thirty days, which hammered the whole premium auto section. Making use of a conservative 10% market contraction simply because of borrowing prices removes one other 200,000 automobiles from the “Elon tweeted” bucket.
Assumption 3: The Tax Credit score Cliff
Here’s a huge issue the unique math fully glossed over. On January 1, 2024, the Mannequin 3 misplaced its $7,500 federal tax credit score solely because of strict new battery sourcing guidelines. Dropping a large authorities low cost in a single day in your highest quantity sedan goes to obliterate a bit of demand.
Folks didn’t simply cease shopping for the Mannequin 3 as a result of they had been mad on the CEO. They stopped shopping for it as a result of it successfully obtained $7,500 dearer. We are able to safely pull one other 75,000 to 100,000 automobiles out of the tally (once more, my finest estimate).
Assumption 4: The Competitors Actuality Verify
The researchers discovered that competitor EV gross sales jumped and assumed nearly all of it was one-for-one protest buying. However this was the precise window when Hyundai, Kia, Ford, and GM lastly began placing genuinely good electrical automobiles on dealership heaps. If we assume even half of these consumers selected a competitor just because they appreciated the automotive higher, now we have to tug roughly one other 100,000 to 125,000 automobiles out of the protest bucket.
The Backside Line Estimate
While you cease pretending Tesla exists in an financial vacuum, that huge 1.25 million determine crumbles fairly quick. A actuality primarily based estimate places the precise political harm someplace between 75,000 and 125,000 complete misplaced gross sales over that two and a half yr interval. Clearly, you possibly can provide you with your personal estimates for the impact of the above, however that is what I’d estimate primarily based on what I’ve seen different automakers undergo and different components.
If we divide that 75,000–125,000 determine into the ten quarters the Yale examine lined, the political penalty comes out to about 7,500 to 12,500 misplaced gross sales per quarter.
So let’s look again at this present quarter. Out of the 28,800 fewer automobiles Tesla delivered in Q1 2026 in comparison with two years in the past, Elon’s political baggage is probably going chargeable for roughly 7,500 to 12,500 of that hole.
Which means the Musk Impact accounts for roughly 26% to 43% of the present gross sales droop in opposition to Q1 2024.
That’s nonetheless an enormous anchor dragging the numbers down. Dropping over 1 / 4 of your gross sales hole simply because the CEO can’t cease posting is a wild unforced error. However the majority of the drop is simply the essential actuality of promoting an growing old automotive in a excessive rate of interest market and not using a $7,500 tax credit score whereas different automakers lastly eat your lunch.
If I’m proper, that’s additionally a big (larger than 25%) determine, so the phenomenon is actual. However, inform us within the remark the place you assume I’ve gone fallacious.
However, this reveals that even with all the insane issues Elon Musk has drug his identify via, the state of affairs should be salvageable with out him stepping down. We simply must undo the political crap Elon Musk contributed to (getting Trump into workplace, ending EV tax credit, and extra).
Relying on how necessary you assume Elon Musk was to getting Trump elected, he could possibly be chargeable for among the relaxation.
If this conclusion sounds wishy-washy, you’re proper. We’re taking a look at a posh state of affairs that we all know was not less than partly Elon’s fault, however we don’t know precisely what his contribution was or how necessary it was.
So, I’m going at hand this off to readers. How would you estimate all the above?
Featured picture by Kyle Subject, CleanTechnica.
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