Are New Electrical Entrants Severe Competitors for European Truckmakers?

Assist CleanTechnica’s work via a Substack subscription, on Patreon, or on Stripe. Assist us produce all the high-quality, unique content material we publish week after week regardless of the challenges of content-scraping AI, delinquent media, inflation, and different hurdles.

European truckmakers face rising competitors as new gamers enter the heavy electrical truck market providing performant merchandise for cheaper.

A number of new entrants, reminiscent of Tesla, BYD, SuperPanther and lots of others, have set their sights on the European electrical truck market. automobile costs, key specs, and said gross sales ambitions, we discover that they’re severe rivals to right this moment’s main European truckmakers.

Key findings

After 100 years of dominating the European truck market, main producers face new competitors from abroad. We discover that:

• Shopping for an e-truck from a brand new entrant lowers complete price of possession by 12% in comparison with choosing an equal European mannequin.
• Electrical vans from new entrants carry out in addition to European vans on key metrics, although all truckmakers face trade-offs.
• New entrants hope to achieve over 1 / 4 of the e-truck market by 2030 if we take public statements on their manufacturing and export targets at face worth.

To keep away from shedding floor and stay world market leaders, European truckmakers should speed up electrification. That is finest carried out by safeguarding the truck CO₂ requirements and avoiding additional weakening.

Obtain full report.

Obtain full briefing.

Information launch from T&E.