BMW Gross sales Undergo In third Quarter, With BEVs Solely Actual Vivid Spot

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Like many legacy automakers, BMW Group is having a down 12 months, together with within the third quarter. In reality, regardless of years of dragging its toes and lobbying towards rules pushing for a quicker transition to electrical autos, full electrics (BEVs) have been the one vivid spot for the corporate final quarter.

Whereas the BMW model, MINI, BMW Motorrad, Rolls-Royce, and the general BMW Group had declining gross sales 12 months over 12 months within the third quarter (-6.8%, -2.4%, -12.5%, -18.0%, and -6.3%, respectively), and even BMW Group electrified autos have been down 0.3%, BMW Group’s BEV gross sales have been up a whopping 7.2%! Think about if the corporate had centered a bit extra on BEVs and on main the BEV transition.

Like different main automakers that when discovered glory and great gross sales success in China, the shifting Chinese language market and low auto gross sales in 2026 took a giant chunk out of BMW’s market share. Gross sales in China have been down 24.8%! After all, the Chinese language auto market is electrifying rapidly, so one of the best ways to reduce gross sales drops crashes there’s to develop extra aggressive EVs, however shoppers are shifting an increasing number of to Chinese language EV manufacturers.

In Europe, the place BMW Group did see 2.7% gross sales progress, BEVs have been the large story. “Between July and the tip of September 2026, the BMW Group delivered 110,257 totally electrical autos worldwide (+7.2%),” the German firm writes. “In Europe, one in three BMW Group autos delivered to prospects throughout this era was totally electrical (34.7%). BEV gross sales elevated right here disproportionately to 81,941 items (+37.5%). This additionally applies to Germany, the place the BMW Group’s totally electrical fashions recorded exceptionally excessive progress (+38.5%).” Sounds good, nein?

Properly, thank goodness for electrical autos.

Oh, by the way in which, the one section of the corporate that has seen gross sales progress 12 months over 12 months throughout the primary 9 months of 2026 is the MINI model, and it’s closely electrified. “For the reason that begin of the 12 months, MINI has bought a complete of 220,247 autos, rising its deliveries by 6.8%. 37.2% of these autos have been totally electrical. This optimistic pattern was partly pushed by the John Cooper Works fashions and the MINI Paul Smith Version*. Additional impetus is anticipated from the brand new MINI Countryman Untamed Version.”

Thank goodness for electrical autos!