The brand new Tesla Semi Class 8 truck already reveals indicators of turning into a high vendor and one other feather within the Tesla cap. That’s why it’s curious to see Tesla CEO Elon Musk officiate over the official opening of the Semi manufacturing unit in Nevada final week not in particular person, however in a pre-recorded video. Why skip such a crucial occasion in Tesla’s electrification mission? Maybe prepping for final week’s White Home dinner in honor of Chinese language President Xi Jinping is the brief reply…or not the one reply.
The place In The World Is Elon Musk?
The White Home dinner was a lavish occasion, underscoring the distinction between President Trump’s gold-plated life-style and the affect of his insurance policies on the final welfare. Within the newest growth, the Trump administration has thrown thousands and thousands of youngsters off the federal SNAP vitamin help program. Different components of the US meals provide are additionally reeling underneath Trump’s bull-in-a-china-shop governance, capably aided by Elon Musk himself as head of the President’s “DOGE” budget-cutting workplace final yr, with potential impacts on whole meals techniques from honeybees on up.
In fact, Elon Musk was not the one high-profile consultant of company America at Trump’s desk, and never the one automaker, both. The roster of attendees included Basic Motors President and CEO Mary Barra, too.
Nevertheless, as listed by the Detroit Information, Mary Barra was invited in her capability at Basic Motors, whereas Elon Musk was invited by advantage of one in all his different ventures, SpaceX. Why not Tesla?
Why, certainly. The sharp U-turn in federal power coverage is one purpose to downplay the Tesla identify across the White Home dinner desk. As well as, regardless of the persistent recognition of the Tesla model right here within the US and globally, final week was a very awkward time for Elon Musk and Tesla to be talked about in the identical breath, now {that a} long-simmering race discrimination case towards Tesla’s Fremont, California manufacturing unit has simmered to a boil as soon as once more.
“A California company’s lawsuit accusing Tesla of permitting rampant race discrimination at its flagship meeting plant is ready to go to trial on Monday, one in all a sequence of comparable lawsuits being confronted by the electrical car maker,” Reuters reported on September 21, referring to the California Civil Rights Division.
“The corporate can be dealing with a lawsuit from the US Equal Employment Alternative Fee alleging racial harassment, and dozens of lawsuits by particular person employees making related claims,”Reuters additional notes.
Issues Occur In Threes
Because the saying goes, unhealthy issues occur in three’s. Good issues additionally occur in three’s. And typically three issues simply occur proper across the similar time. A second happenstance contributing to the thriller of Musk’s dialed-in look on the Semi manufacturing unit is a contemporary burst of publicity surrounding “Musk,” which is the title of a brand new documentary about Elon Musk from the award-winning filmmaker Alex Gibney.
Musk has threatened authorized motion towards the movie’s manufacturing firm, Jigsaw Productions, which is an odd flip of affairs for a public determine who kinds himself as a “free speech absolutist,” however such is the world during which we dwell in the present day.
Final week the media mill additionally ginned up when phrase dropped that main social media platforms refused to run adverts for “Musk,” with the Each day Beast providing up a consultant headline:
“Damning Elon Musk Movie Hit With Surprising Censorship”
Yikes!
“Elon Musk’s extraordinary energy is making it remarkably tough to promote a documentary about simply how highly effective Elon Musk has change into,” the Each day Beast ran on, itemizing the platforms at fault as YouTube, TikTok, Instagram, and Meta (the umbrella agency of Fb and Instagram), in addition to Musk’s personal platform X (previously Twitter).
Or not, because the case could also be. The adverts, which have been commissioned by the movie’s US distributor, Bleecker Road, will run on Meta and YouTube in any case, TheWrap reported on September 26.
“The choice comes after a narrative revealed by The Hollywood Reporter on Friday detailed that the 2 tech giants, together with TikTok and the Musk-owned X, have been refusing to run adverts for ‘Musk,’” TheWrap added.
“This was an error and we’re restoring the adverts,” a Meta spokesperson advised TheWrap on Saturday.
YouTube supplied up a distinct clarification. As described by the web movie business hub imdb, on Saturday YouTube posted a message by itself social media account, stating that the “Musk” trailer “has at all times been obtainable on YouTube.”
“When submitted as an advert, it was briefly restricted by our system,” YouTube added, considerably contradicting the “at all times” a part of the equation. Contradiction or not, the trailer is out there right here on YouTube for all to see, if not on TikTok or X.
Elon Musk Is Right here, There, And In all places
For the document, Musk’s no-show on the Semi manufacturing unit is the second main Tesla occasion Musk skipped in latest weeks. On September 3 he additionally declined to make a private look on the much-hyped launch of the Tesla Cybercab driverless robotaxi in Austin, Texas.
Nevertheless, no less than Musk attended each occasions in spirit, and that brings up the third happenstance of the week. To date throughout the 2026 election cycle, Musk has kept away from making private appearances in marketing campaign occasions, which is comprehensible contemplating that his aggressive advocacy for the Republican candidate in final yr’s Wisconsin Supreme Court docket election is credited with stirring up a voter backlash that resulted in a win for the Democratic candidate, Susan Crawford.
Nevertheless, Musk has clearly been current in spirit this yr. Over the summer time, Musk started hinting that he was ready to spend thousands and thousands in assist of Republican candidates within the runup to Election Day 2026 via his private political motion committee, America PAC. He adopted via with an preliminary wave of spending earlier this month, and final week the particulars started to emerge.
“Musk’s America PAC has spent $16.6 million to spice up Republicans in US Senate contests, together with in high-profile races in Ohio, Michigan, Iowa and Maine. It’s additionally unfold $3.1 million throughout greater than 30 aggressive Home districts, becoming a member of GOP efforts to carry onto its majorities in each chambers of Congress,” reported the Detroit Information on September 25. The Detroit Information additional notes that Musk has dropped $6.3 million within the Texas race for US Senate alone, in an effort to prop up the sinking marketing campaign of Republican Ken Paxton.
In an earlier report, the New York Instances listed Alaska, Iowa, Maine, Michigan, and Ohio as preliminary targets for America PAC spending, with North Carolina, Georgia and Texas into account and Home races in California, Wisconsin and Washington additionally in its sights.
That’s a whole lot of floor to cowl, however in any case, cash talks. If Elon Musk can’t marketing campaign for his chosen candidates in particular person, he will definitely be there in spirit.
To recap: the White Home dinner, the Fremont manufacturing unit lawsuit, and the America PAC could — or could not — clarify why Musk phoned in an look on the Tesla Semi occasion. Readers, what do you assume? Does it even matter? Drop a be aware within the dialogue thread…
PSA: When you have questions on voting or registering to vote, go to your native elections workplace. Info and hyperlinks to native elections workplaces are additionally obtainable at respected on-line hubs like Vote.gov, amongst others. Don’t be fooled by “votesafe.org,” which has been described as an information assortment portal funded by Elon Musk’s America PAC.
Picture: The Tesla Semi Class 8 truck is shaping as much as be one other success story, although Tesla CEO Elon Musk failed to look in particular person eventually week’s official launch of the Semi manufacturing unit in Nevada (screenshot through Tesla livestream).
