Xiaomi Launches International EV Web site

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Xiaomi has been among the finest EV tales of the previous few years. Whereas Apple, Sony, Samsung, Google, and others have dropped the ball and given up on producing cool, compelling, high-tech electrical autos, Xiaomi got here onto the market like Usain Bolt leaves the blocks. It rapidly had a number of the high promoting electrical vehicles on this planet.

Naturally, a giant a part of that was that it was a really well-known Chinese language tech firm and China is by far the biggest electrical car market on this planet. Constructing on its large model, it launched a extremely compelling electrical automotive that soared to the highest of the charts virtually instantly. Consumers and reviewers beloved the automotive, after which it launched one other tremendous well-liked mannequin.

As we all know, although, the Chinese language EV (and broader auto) market has not been reaching report heights this yr. Gross sales have dropped. With the intention to attempt to discover continued gross sales progress, automakers have been turning to international markets and making an attempt to construct good reputations and robust gross sales channels in different main automotive markets. In that vein, Xiaomi simply launched a world web site and world social media accounts, because it prepares for launch in Europe subsequent yr.

The tech firm can also be in search of seller and distributor companions to assist promote its electrical vehicles in Europe.

The corporate goes by “Xiaomi Auto” for these functions, and the brand new web site is xiaomiauto.com. There’s not rather a lot on there, however there’s information going again to 2023, and there’s additionally a bit the place the corporate highlights 5 completely different R&D facilities, one in all which is Munich, Germany.

Will Xiaomi — er, sorry, Xiaomi Auto — make a giant splash in Europe when it arrives in 2027 and past? That’s a troublesome query to reply, however, for some motive, I really feel like if there’s any Chinese language automaker that may accomplish that, it would nicely be Xiaomi.