Tesla Gross sales Down Tremendously in UK, Norway, Netherlands, Germany, Spain, Sweden, Denmark, Portugal, Switzerland vs 2024

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I lately seemed into Tesla’s January gross sales in 12 European markets, and the outcomes weren’t fairly. Total, throughout these 12 markets, Tesla’s gross sales had been down 23%. Nevertheless, one reader identified that it could possibly be far more fascinating going again two, three, and even 4 years. So, that’s what I’ve completed right this moment. Nevertheless, for essentially the most half, I’m specializing in wanting again two years. Going additional again, I lacked some knowledge. Evaluating to 2 years in the past appeared ideally suited in a number of regards. Let’s dive in.

Tesla Gross sales Tendencies in 13 Nations

UK

• January 2024 — 1,591
• January 2025 — 1,450
• January 2026 — 714
• 55% drop from 2024 to 2026

In comparison with January 2024, Tesla’s gross sales within the UK this January had been 55% decrease. That’s a large drop in gross sales — particularly if one recollects that Tesla was purported to be attaining 50% development a yr, on common, this decade. However what about different markets? Maybe the UK is presenting distinctive challenges to Tesla.

Germany

• January 2022 — 419
• January 2023 — 4,241
• January 2024 — 3,152
• January 2025 — 1,277
• January 2026 — 1,301
• 59% drop from 2024 to 2026, 69% drop from 2023 to 2026

Properly, Germany, a good greater and extra vital market, the development is even worse. Tesla’s January gross sales had been down 59% this yr in comparison with 2024, and down 69% in comparison with 2023. Certainly, that is as unhealthy as issues will get for the corporate, although. And keep in mind that Elon Musk received very concerned in politics within the UK and Germany, pushing an excessive right-wing agenda in these nations. Maybe that made the story within the UK and Germany particularly unhealthy.

Netherlands

• January 2023 — 592
• January 2024 — 1,619
• January 2025 — 927
• January 2026 — 303
• 81% drop from 2024 to 2026

Or the problem is broader…. As we will see right here, within the Netherlands, Tesla’s gross sales had been down 81% in January in comparison with January 2024! Yikes. (In comparison with January 2023, at the least, they had been down “solely” 49%.)

Norway

• January 2022 — 47
• January 2023 — 21
• January 2024 — 1,108
• January 2025 — 687
• January 2026 — 83
• 93% drop from 2024 to 2026

In Norway, Tesla’s gross sales drop climbed even greater! Down 93% in comparison with 2024, finally, we won’t discover one other nation the place gross sales dropped extra. To be honest, although, January 2024 stood out as a very uncommon gross sales month and January 2026 deliveries had been truly up in comparison with January 2022 and January 2023.

Denmark

• January 2023 — 499
• January 2024 — 822
• January 2025 — 459
• January 2026 — 458
• 44% drop from 2024 to 2026

In Denmark, we discover a 44% drop in comparison with January 2024, however solely a slight drop (8%) in comparison with January 2023. Maybe we’d see one thing extra excessive, although, if Elon Musk decides to chime in on his buddy Trump’s thought to take Greenland for the USA.

Italy

• January 2023 — 326
• January 2024 — 390
• January 2025 — 406
• January 2026 — 710
• 82% rise from 2024 to 2026

Wow, finally, we discover a nation the place Tesla’s gross sales rose in 2026 in comparison with 2024 — an 82% rise even.

Sweden

• January 2023 — 226
• January 2024 — 749
• January 2025 — 394
• January 2026 — 512
• 32% drop from 2024 to 2026, 127% rise from 2023 to 2026

In Sweden, the place Tesla has a long-running battle underway with the union IF Metall, Tesla’s gross sales dropped 32% in January 2026 in comparison with January 2024. However they really rose 127% in comparison with January 2023. In comparison with different nations right here, Tesla’s gross sales development in Sweden isn’t truly that unhealthy.

Portugal

• January 2023 — 230
• January 2024 — 549
• January 2025 — 389
• January 2026 — 377
• 31% drop from 2024 to 2026, 64% rise from 2023 to 2026

The story in Portugal may be very related, down 21% in comparison with 2024 however up 64% in comparison with 2023.

Spain

• January 2022 — 11
• January 2023 — 226
• January 2024 — 749
• January 2025 — 394
• January 2026 — 512
• 58% drop from 2024 to 2026, 28% rise from 2023 to 2026

… And in Spain, down 58% in comparison with 2024 and up 28% in comparison with 2023.

Switzerland

• January 2022 — 11
• January 2023 — 226
• January 2024 — 749
• January 2025 — 239
• January 2026 — 68
• 79% drop from 2024 to 2026

In Switzerland, we’re again to a fairly excessive gross sales drop — 79% in comparison with January 2024. In comparison with January 2023, the drop was 41%.

Eire

• January 2024 — 66
• January 2025 — 143
• January 2026 — 143
• 117% rise from 2024 to 2026

In Eire, we discover a uncommon gross sales enhance, and a giant one at that (in share phrases at the least). The 117% gross sales enhance is the largest we’re seeing for this time interval.

Finland

• January 2023 — 49
• January 2024 — 169
• January 2025 — 58
• January 2026 — 224
• 33% rise from 2024 to 2026

Finland offered a uncommon increase as effectively, rising Tesla’s gross sales 33% in comparison with 2024, and 357% in comparison with January 2023.

Austria

• January 2023 — 373
• January 2024 — 391
• January 2025 — 227
• January 2026 — 723
• 85% rise from 2024 to 2026

It is a nation we didn’t have knowledge for once I did the year-over-year comparability, however we now do. It does assist Tesla a bit since gross sales truly elevated on this market in comparison with 2024. They rose 85%, and equally rose 94% in comparison with January 2023.

Tesla’s 2-12 months Gross sales Development Throughout 13 European Nations

Total, throughout these 13 markets, Tesla’s gross sales had been down 49.49% in January 2026 in comparison with January 2024. We don’t have full 2023 knowledge for these markets, however issues would have seemed a lot better evaluating 2026 to 2023. Nonetheless, shedding half of 1’s gross sales in two years is a massive downside for a corporation, particularly if that development doesn’t appear to be reversing and there’s no clear cause why it could reverse in coming months and years.

We could have our ordinary month-to-month report on the European EV market popping out quickly wherein we glance extra broadly throughout the continent amassing registration knowledge that’s tougher to return by. Although, that received’t contain wanting two or extra years backward. It’s this longer-term perspective, although, that exhibits how a lot Tesla is definitely struggling and underperforming its hype and company story. Keep in mind that Tesla was purported to develop 50% a yr, on common, this decade. And needless to say it’s additionally seen strongly dropping gross sales in China and the US, and thus globally.