Tesla’s 8-12 months Mannequin Gross sales Tendencies in 11 European International locations



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I lately dove into EV gross sales tendencies throughout auto teams and auto manufacturers in 13 European markets (mixed) utilizing charts and knowledge from EU-EVs.com. I’ve used the location on and off for years. I rely extra on José’s complete European EV gross sales reviews, however there are methods of viewing knowledge on EU-EVs.com that’s totally different and attention-grabbing as nicely.

After group and model gross sales, I poked round a bit extra to see what else I may discover that was a bit attention-grabbing. The great factor with Tesla is that it principally has two fashions they usually’ve been in the marketplace for a number of years now, so I did take a look at these fashions. The ensuing graphs are actually attention-grabbing. Even figuring out how gross sales have trended in recent times, they have been significantly revealing.

Right here’s the Tesla Mannequin Y cumulative month-to-month gross sales graph for the previous handful of years it’s been in the marketplace:

These could be a little robust to learn, however listed here are the core factors that leap out to me:

  • The Mannequin Y’s finest yr was 2023, regardless of having a barely higher begin to the yr in 2024.
  • 2024 was its second finest yr. Clearly, gross sales jumped up quite a bit in 2023, however then fell off a bit in 2024.
  • Gross sales took an enormous step down in 2025, an enormous step down. (Notice that December knowledge isn’t full but.)
  • Gross sales in 2022 have been nonetheless decrease, but when tendencies proceed, one may even see the Mannequin Y’s 2026 gross sales dipping right down to 2022 ranges. That will be dramatic, and but not stunning at this level.
  • Gross sales kicked off in 2021, so it’s probably not value discussing that ramp-up interval.

Naturally, with extra years in the marketplace, teasing out what’s been taking place with the Mannequin 3 is tougher, however let’s simply spotlight a couple of core factors:

  • 2024 was the Mannequin 3’s finest yr, by far, because of the mannequin’s established presence in the marketplace and mannequin refresh.
  • Apart from that, although, its finest years have been 2021 and 2019 (because of a subsidy-driven surge on the finish on the subject of the latter).
  • 2025 will in all probability end above 2023, nevertheless it’s not wanting nice, going through the same type of drop in gross sales as its Mannequin Y sibling.
  • 2022 and 2020 have been its weakest years because of the Mannequin Y becoming a member of the market and taking gross sales away from it in 2022 and COVID-19 hitting in 2020.

What does 2026 carry for these two fashions?

Notice that the nations contributing to those gross sales knowledge embrace Switzerland, Germany, the UK, Norway, the Netherlands, Spain, Sweden, Denmark, Italy, Eire, and Finland.


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