EVs Take A Document 97.7% Share In Norway — Tesla Mannequin Y Robust Lead

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Final Up to date on: eleventh July 2025, 09:57 am

The June auto market noticed plugin EVs take a file 97.7% share in Norway, up from 85.3% year-on-year. BEVs alone noticed 96.9% of latest gross sales. Whole new passenger car registrations for the month reached 18,373 models, up some 5% YoY and the most important month in over 2 years. The Tesla Mannequin Y was the best-selling car with 5,000 models.

June’s gross sales noticed mixed EVs take a file 97.7% share in Norway, with 96.9% full battery electrics (BEVs) and 0.8% plugin hybrids (PHEVs). These evaluate with YoY figures of 85.3% mixed, 80.0% BEV and 5.3% PHEV.

The June 2024 baseline was anomalous as a result of a altering tax coverage disrupting the traditional powertrain share. Stepping again, year-to-date 2025 is now at 96.1% mixed plugin share, with 93.7% BEV, in comparison with 88.4% mixed and 84.9% BEV at this level final yr. That is sturdy continued progress contemplating that Norway is on the flat higher part of the adoption curve.

June’s file BEV share was helped by an enormous supply quantity of the brand new Tesla Mannequin Y, alone accounting for 28% of BEV gross sales. Because the OFV notes, “One factor particularly units Norway other than the remainder of Europe: Right here at house, electrical automobiles and Teslas are promoting like scorching truffles, whereas Tesla gross sales have fallen sharply in Europe.” (machine translation).

When it comes to the residual gross sales of different powertrains, HEVs — which can not run off renewable electrical energy — sadly they nonetheless promote greater than PHEVs — which might. Alternatively, with the current tax coverage adjustments (from April 1st), a minimum of diesels are now not promoting greater than PHEVs; the 2 powertrains are roughly even. Petrol-only automobiles at the moment are a faint hint, promoting solely round 50 models per thirty days, and below 0.5% share.

Finest-Promoting Fashions

The Tesla Mannequin Y was the best-selling auto in June, with 5,000 models delivered — greater than the subsequent 8 fashions mixed. The 2nd and third spots remained unchanged from Could, with the Toyota bZ4X barely forward of the Volkswagen ID. Buzz.

A lot of the high 20 are acquainted fashions, with just a few shuffling from minor month-to-month variations. Polestar, nevertheless, made file volumes on its Polestar 3 (nearly 4 occasions its earlier excessive) and Polestar 4 (round twice its earlier excessive), pushing each into the highest 20, from extra sometimes residing within the thirtieth to fiftieth ranks. The BMW iX additionally jumped as much as sixth from its current ~thirtieth rating due to comparatively excessive volumes (although nowhere close to its peak quantity of late 2022).

There was one new debutant in June, the Maxus eTerron 9, with 6 preliminary models. The eTerron 9 is a double-cab pickup truck with a size of 5,500 mm. Not like Maxus’ current and equally sized T90 pickup, which was all the time restricted to rear-wheel drive solely, the eTerron has 4-wheel drive. It will possibly thus operate extra reliably for farmers, foresters, and builders in various gradients with mud and snow. The eTerron’s pricing, nevertheless, is far larger — ranging from 750,000 NOK (63,400€) in comparison with 450,000 NOK (38,000€) for the older T90.

Maxus has seemingly seen the regular ~50 unit per thirty days gross sales of Ford’s F-150 BEV, realised this area of interest remains to be underserved, and determined to get in on the motion by considerably undercutting the Ford’s stratospheric 1,060,900 NOK (89,600€) worth. One other key participant on this area of interest in Europe, Isuzu, may also promote a BEV model of its legendary D-Max, in early 2026. There’s nonetheless room for extra competitors, although, and I’d prefer to see BYD supply its Shark pickup truck in Norway.

Concerning the market reception of not too long ago launched BEV fashions, the Ford Puma (April debut) is treading water at 59 models in June, the MG S5 (March debut) can be regular, although at the next 148 models. The Skoda Elroq (February debut) is steadily climbing, at 218 models. The Opel Frontera (Could debut) climbed from its preliminary 36 models as much as 62 in June.

The Zeekr 7x, which launched in April with a modest 4 models, elevated to 41 models in Could and 86 models in June. Let’s see what stage it settles at.

The brand new generations of B-segment automobiles are nonetheless slowly discovering their means in Norway. The Hyundai Inster led in June, with 98 models, and has averaged 66 models per thirty days since its quantity launch in February. The Renault 5 was shut behind with 92 models, an honest enchancment over its first massive month in Could (58 models). The Citroen e-C3 cooled to 80 models, a dip from its April–Could common of 142 models.

The Renault 4 and Citroen e-C3 Aircross — each arguably higher suited to Norway — haven’t but launched. Nor has the BYD Dolphin Surf, with no fastened begin date as but, however certainly coming, given BYD’s lengthy presence within the Norwegian market.

Right here’s the fashions rating for the trailing 3 months:

With its enormous June volumes, the Tesla Mannequin Y has prolonged its lead, and noticed extra quantity this previous quarter than the subsequent 4 fashions mixed.

A lot of the high 10 have been pretty secure in comparison with Q1, though the BYD Sealion continues to steadily climb, due to a powerful 533 models in June. It now sits in eighth spot, up from twenty seventh in Q1. Likewise, the Volvo EX90 remains to be rising, now as much as 18th from its prior thirty fourth in Q1.

Simply outdoors the highest 20, the brand new Skoda Elroq has quickly ascended to twenty first, following its February debut – count on it to enter the chart subsequent month. Not one of the small-and-affordable era are but near the highest 20, however on present trajectories, the Renault 5 has an opportunity to enter by the tip of Q3. Let’s regulate this.

Norway’s Fleet Transition

Contemporary fleet knowledge on the finish of Q2 recorded a BEV share now as much as 29.5% (up 0.75% over Q1), and PHEV share regular at 7.2%. PHEV share has now peaked, and – with PHEVs now passé in Norway – will slowly subside within the coming years (as will HEV share, now at 5.4%).

Diesel-only share remains to be nearly within the lead for now, with 32.9% (down round 0.6% per quarter on common), with petrol-only share at 25.0% (declining solely round 0.3% per quarter). We should always count on BEV share to begin to take the lead over diesels by the tip of This fall, or early Q1 2026. Apparently, it’s fairly seemingly that – being on common older automobiles – diesels will begin to decline quicker over the approaching few years, and will fall beneath the (newer) petrol-only fleet earlier than the tip of this decade.

For a full evaluation of the dynamics of Norway’s fleet transition, and what it means for falling road-fuel consumption over time, check out my deep-dive from a yr or so in the past.

Outlook

Norway’s consensus purpose (not a authorized absolute) was to goal for 100% BEV gross sales “by 2025”, and the market will get fairly shut. Expertise transition nerds know that there are, in actual fact, all the time a p.c or two of tough edge circumstances which take longer for brand new applied sciences to cater to. That’s not sometimes one thing to obsess about, particularly when there are different low-hanging-fruit challenges which want consideration (e.g. the adjoining circumstances of vans, vehicles, buses, and later, transport and aviation).

Choosing  “98%” or “99%” doesn’t fairly have the straightforward catchiness of “100%”, so it’s comprehensible that “100% BEVs” was the messaging. Ultimately it’s all superb – the large image is that the underlying goals could have been largely achieved by the tip of this yr, with month-to-month BEV share prone to be round 98% of the market, and nonetheless creeping forwards.

Because the Norwegian OFV notes in its June commentary, macroeconomic situations could also be serving to to spice up automotive gross sales. Though newest YoY GDP figures (Q1 2025) confirmed a 0.4% contraction, the current long-awaited rate of interest decreasing (to 4.25%) has given a sign which helps with new automotive financing. Inflation was static at 3% in June. Manufacturing PMI dipped to 49.3 factors, from 51.2 in Could.

What are your ideas on Norway’s EV transition? If month-to-month share is round 98% BEV on the finish of this yr, ought to we rely that as a hit in relation to the “100%” purpose? What new fashions (and classes) will the market profit from? Please share your perspective and ideas within the feedback beneath.